India Goodman / 5th November 2026 / 3 Min Read / Australian Summer / Sustainable Swimwear / Resortwear
Summer Starts Here: The Raw Potential Beachwear Edit
WHILE LONDON pulls on its coat, your summer is just getting started. Morning ocean swims, a surf before work, long lunches by the water and coastal holidays that stretch into January: there's nowhere quite like an Australian summer.
Raw Potential was born from a love of the ocean and the feeling of freedom that comes from being in it. Our swim and resortwear is designed in the UK, finished by hand and made with recycled and organic materials wherever possible. Here's your guide to the pieces made for the season ahead.
Designed by the Ocean, Made to Last:
Every collection starts with the places that inspire us: the shifting blues of the sea, sun-washed earth and the textures we find along the coast. These become our colour palettes and the details that make each piece unmistakably ours, from gold embroidery to glass beadwork and hand-plaited ties.
Our women's swimwear is made using recycled fishing nets and discarded ocean plastics, double lined and resistant to chlorine, sunscreen and oils, so it keeps its shape and colour summer after summer. Read more about our approach in Raw Sustainability.
Sedona: Flame Red and Chocolate Brown
The Sedona bikini in Flame Red is made for the main beach: a classic triangle top with gold embroidery and colourful plaited ties that turns heads from the sand to the surf. For something earthier, Sedona in Chocolate Brown looks incredible against a summer tan. Both pair with ruched Sedona bottoms for a flattering, cheeky fit.
Image Credit: Raw Potential. Sedona Bikini in Flame Red [Photograph]. Raw Potential.
Alana: Hot Pink, Electric Blue and Black Rock
Our best-selling multiway Alana bikini top is finished with delicate silver and transparent glass beads that catch the light every time you move. Choose Hot Pink for beach club energy, Electric Blue to match the water, or Black Rock for a timeless option you'll reach for every summer. Prefer more coverage? The Yara moderate bottoms sit a little higher with a sleek high leg.
Image Credit: Raw Potential. Alana Bikini in Hot Pink [Photograph]. Raw Potential.
Oria: Seaweed Green and Black Rock
For a more supportive fit, the Oria bikini top has underwire cups, wide straps and glass-bead embellishments. Seaweed green feels effortlessly coastal, while Black Rock takes you from the pool to sunset drinks. Pair with Brazilian-cut Oria bottoms.
Image Credit: Raw Potential. Oria Bikini in Black Rock [Photograph]. Raw Potential.
For Him: Cheveyo and Odyssey Swim Shorts
Our men's swim shorts are made from fabric derived from 100% recycled plastic bottles, with zip pockets and a soft built-in boxer lining in place of scratchy mesh, so there's no chafing on the walk back from the beach.
- Cheveyo in Sea Blue, with bold orange embroidery, is our statement short.
- Odyssey in Seaweed Green and Racing Blue are clean, refined and easy to wear anywhere.
Image Credit: Raw Potential. Cheveyo Swim Shorts in Sea Blue [Photograph]. Raw Potential.
Téria: Resortwear for Long, Hot Days
Made from breathable GOTS-certified organic cotton, the Téria unisex shirt and Téria trousers are the pieces you'll live in this summer. Throw the shirt over a bikini or swim shorts for a beachside lunch, or wear the set together for dinner by the water.
Image Credit: Raw Potential. Téria Organic Cotton Trousers [Photograph]. Raw Potential.
How to Wear It All Summer:
- Morning swim: Oria or Alana, with the Téria shirt as a cover-up.
- Beach club: Alana Hot Pink or Cheveyo Sea Blue with sunglasses and gold jewellery.
- Sunset drinks: a Black Rock bikini under the Téria trousers and an open shirt.
We deliver to Australia with prices in AUD, and orders over A$300 ship free. Not sure of your size? See our size guides.
Discover your Australian summer wardrobe with Raw Potential. Shop women's · Shop men's · Shop resortwear
