A world shaped by the sea. Inspired by the colours, textures and hidden treasures beneath the surface, where every detail tells a story. Think ocean blues, earthy greens, intricate beadwork and effortless days that stretch long beyond the shoreline. From the water to wherever the day takes you, a new chapter in the art of escaping.
Submerged
7 products
Every Raw Potential piece is designed in London and finished by hand: beaded and embroidered designer bikinis, a sculpting one-piece swimsuit and men's swim shorts with a soft boxer lining that stops chafing, zip pockets and a quick-drying finish.
Our swimwear is double lined and made from recycled fabric, resistant to chlorine, suncream and oils, so it looks as good at the beach club as it does in the sea. Tops and bottoms are sold separately, so you can choose the size and coverage that suits you, and our multiway bikini tops can be worn strapless, halter or criss-cross.
Finish the look with our organic cotton resortwear, a relaxed-fit shirt and trousers that make an easy matching co-ord for holidays and warm evenings.
Not sure of your size? See our size guides. We deliver to the UK, Europe, Australia and the US: delivery & returns.