About
About Raw Potential
OUR STORY | OUR VISION
We’re a planet-conscious clothing brand with a bold vision and a simple ethos: to give back to the Earth more than we take in the design, production, and merchandising of our clothes.
Our beachwear collection is built for life’s most empowering moments, and we believe that responsible fashion choices should not have to be at the expense of style or comfort.
At Raw Potential, we're dedicated to preserving nature's beauty while capturing the essence of seaside living, drawing inspiration from countless escapes to Cornwall's rugged shores.
A BIT ABOUT
RAW POTENTIAL
Raw Potential is a story of freedom, vibrancy and adventure that is interwoven with a love of the ocean and this beautiful planet we call home. We’re a planet-conscious clothing brand with a bold vision and a simple ethos: to give back to the Earth more than we take in the design, production, and merchandising of our clothes. We are proud to be reimagining the boundaries between fashion and responsibility. Our garments are designed to be durable and each item within our collection reflects the textures and colours of nature.
Collection 1 is proof that fashion-forward choices can also be environmentally responsible. Every day nature inspires and soothes us and our collection reflects the joy we feel when we’re free to step into nature’s colours. When you shop at Raw Potential, you're choosing to purchase beachwear that respects our planet.
FIND OUT ABOUT
OUR VISION
“All I want is to produce beautiful clothing that is created without huge harm to our beautiful planet,” INDIA GOODMAN (Director/ Founder)
Our beachwear collection is built for life’s most empowering moments, and we believe that responsible fashion choices should not have to be at the expense of style or comfort. At Raw Potential, we're dedicated to preserving nature's beauty while capturing the essence of seaside living, drawing inspiration from countless escapes to Cornwall's rugged shores.
Every item in our signature collection is an opportunity to invest in sustainability. We’re proud to partner with the Marine Conservation Society, reinforcing our commitment to the ocean’s preservation. Raw Potential’s Collection 1 is just the beginning. As we launch the debut swimwear collection, our team are working hard to bring new collections, such as chic dresses and trendsetting jeans to life. We hope that every purchase ignites an inner passion to embrace adventure and deepen your connection to nature.
Through initiatives like Project Planet we strive to leave a positive imprint. We diligently map our supply chain wherever possible and actively encourage our community to make environmentally responsible purchases. We truly believe we’re at the start of something extraordinary.
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