NEW PRODUCTS Incoming...
Summer '25
Luxury eco-friendly beachwear inspired by nature

Premium swimwear created using recycled plastic bottles & fishing nets
RAW POTENTIAL:
Sustainable & Eco-Friendly Swimwear
Summer 2024 Collection

WELCOME TO
RAW POTENTIAL
Responsible beachwear inspired by nature’s beauty. Introducing a limited-edition eco-friendly beachwear collection that harmonises style and sustainability. Our affordable luxury Summer ’24 capsule collection is designed to let your raw, natural beauty shine .
Collection One:
RAW Blog: The Beachwear Edit
How to Make 2025 Your Most Sustainable Year Yet
Discover actionable strategies to reduce waste, address plastic polution, and build a purpose-driven, sustainble wardrobe. Be part of the change for a healthier planet.