Hand-finished luxury swimwear in recycled fabric · Free UK delivery over £100
Luxury Swimwear & Resortwear for Him & Her
Hand-beaded bikinis, embroidered swimsuits and anti-chafe swim shorts, made in recycled fabric and designed in London.
New In: In Our Element
WELCOME TO
RAW POTENTIAL
Swim and resortwear for life's most freeing moments. Every piece is finished with hand-placed beading, embroidery or plaited ties, made in small runs from recycled and organic fabrics, and designed in London for men and women.
Loved by you
Worn, loved, reviewed
The chocolate brown is even more beautiful in person. It feels really elevated and timeless, and the fit is so flattering. I felt so confident wearing it on holiday.
Mia P.Sedona Chocolate Brown Bikini Bottoms Got the green Odyssey Swim shorts and the colour is even better in person. Looks really clean with a tan and the built in boxer lining is a serious game changer.
LewisOdyssey Swim Shorts in Seaweed Green This bikini speaks for itself. I have no words on how beautiful the beading is and how stunning it looks when on. Feel like a bikini princess 😊
KayleeElectric Blue Alana Bikini Top I've been searching for a white shirt that actually feels premium, and this is it. The fabric is lightweight without being see-through, and it hangs beautifully. It instantly elevates any outfit!
MartinaTeria Unisex Organic Cotton Shirt Genuinely the best bikini I’ve bought in years! I got the Sakari bikini, the color is unmatched but what raw potential really excels at is the make and quality of the swimwear. Everything is double lined, and really makes you feel secure in the swimwear.
AmeyaVerified buyerSakari Bikini Top Top quality shorts! This is my second pair of raw potential shorts, and I absolutely love them. I would recommend to all who are looking for a new set of swim shorts.
Isaac L.Verified buyerOdyssey Swim Shorts in Red Rock Love that it feels secure but still looks feminine. Hard to find both.
LouiseSedona Red Bikini Top Love my Tiva swimsuit. I ordered a medium, which is a perfect fit, as I have a bigger bust. The wire cups provide great support. Very high quality, and love that it’s sustainable 🌍.
GraceVerified buyerTiva Swimsuit Bought the swim trunks as a present for my boyfriend as he LOVES them! Said they are the comfiest thing he’s worn and already wants another pair!
Jess G.Cheveyo Swim Shorts
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