Pre-ORDER OUR NEW COLLECTION
Summer '25
Luxury eco-friendly swim & resortwear inspired by nature
Premium swimwear created using recycled materials, plastic bottles & fishing nets
RAW POTENTIAL:
Sustainable Swimwear & Resortwear
Summer 2025 Collection
WELCOME TO
RAW POTENTIAL
Responsible beachwear inspired by nature’s beauty. Discover our new eco-friendly swimwear and resortwear collection, where elevated style meets sustainability. Designed for both men and women, our Summer ’25 line celebrates raw, natural beauty.
Shop the look
Our Collections:
Stunning rope tie bikini that stands out at the pool, bar & beach.
Made from recycled materials inclusing fishing nets.
Beautiful swimming costume collection for laid-back adventures. Made from recycled materials including fishing nets.
Vibrant colours and soft-to-touch non-chafe lining.
Made from recycled plastic bottles.
RAW Blog: The Beachwear Edit
World Earth Day: Taking Action for our Planet and Oceans
This World Earth Day, we're diving into the real impact of forever chemicals on our oceans—and what we're doing to help. From sustainable swimwear to...
Riding the Tide: How the Ocean Fuels Our Purpose
Dive into the story behind Raw Potential's sustainable swimwear — where ocean inspiration meets real impact. Discover how purpose, empowerment, and conservation come together to...
Barbados Beyond the Beaches: A Sustainable Travel Guide
Experience Barbados beyond its beaches and embrace a destination that values style, sustainability, and the beauty of nature. From partnering with Coral Reef Club to...
How to Make 2025 Your Most Sustainable Year Yet
Discover actionable strategies to reduce waste, address plastic polution, and build a purpose-driven, sustainble wardrobe. Be part of the change for a healthier planet.
