Pre-ORDER OUR NEW COLLECTION

Summer '25

Luxury eco-friendly swim & resortwear inspired by nature

Banner Image

Premium swimwear created using recycled materials, plastic bottles & fishing nets

RAW POTENTIAL:
Sustainable Swimwear & Resortwear

WELCOME TO

RAW POTENTIAL

Responsible beachwear inspired by nature’s beauty. Discover our new eco-friendly swimwear and resortwear collection, where elevated style meets sustainability. Designed for both men and women, our Summer ’25 line celebrates raw, natural beauty.  

ABOUT OUR MISSION >>

Project Planet

Driven by our mission to protect our planet

Learn more >>

Recycled materials

Swimwear made from recycled bottles & fishing nets

Learn more >>

MADE CONSCIOUSLY

Designed in the UK, Global Craftsmanship

Learn more >>

ECO-FRIENDLY

Recycled, recylable or bio-degradable packaging

Learn more >>

Shop the look

 
 
 
 
 
Sedona Bikini Top - Raw Potential
 
Sedona Bikini Bottoms - Raw Potential
 
Sakari Bikini Top - Raw Potential
 
Sakari Bikini Bottom - Raw Potential

Stay connected

JOIN RAW POTENTIAL'S COMMUNITY
Subscribe to our newsletter for the latest product releases and sales...

Our Collections:

Poolside Beachwear:

Stunning rope tie bikini that stands out at the pool, bar & beach.
Made from recycled materials inclusing fishing nets.

Tiva Swimsuit - Raw Potential
Adventure-Ready Swimsuits:

Beautiful swimming costume collection for laid-back adventures. Made from recycled materials including fishing nets.

Durable Swim shorts:

Vibrant colours and soft-to-touch non-chafe lining.
Made from recycled plastic bottles.


RAW Blog: The Beachwear Edit

World Earth Day: Taking Action for our Planet and Oceans

World Earth Day: Taking Action for our Planet and Oceans

This World Earth Day, we're diving into the real impact of forever chemicals on our oceans—and what we're doing to help. From sustainable swimwear to...

Read more
Riding the Tide: How the Ocean Fuels Our Purpose

Riding the Tide: How the Ocean Fuels Our Purpose

Dive into the story behind Raw Potential's sustainable swimwear — where ocean inspiration meets real impact. Discover how purpose, empowerment, and conservation come together to...

Read more
Barbados Beyond the Beaches: A Sustainable Travel Guide

Barbados Beyond the Beaches: A Sustainable Travel Guide

Experience Barbados beyond its beaches and embrace a destination that values style, sustainability, and the beauty of nature. From partnering with Coral Reef Club to...

Read more
How to Make 2025 Your Most Sustainable Year Yet

How to Make 2025 Your Most Sustainable Year Yet

Discover actionable strategies to reduce waste, address plastic polution, and build a purpose-driven, sustainble wardrobe. Be part of the change for a healthier planet. 

Read more