Introducing...

Summer '24

Luxury eco-friendly beachwear inspired by nature

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Premium swimwear created using recycled plastic bottles & fishing nets

RAW POTENTIAL:
Sustainable & Eco-Friendly Swimwear

WELCOME TO

RAW POTENTIAL

Responsible beachwear inspired by nature’s beauty. Introducing a limited-edition eco-friendly beachwear collection that harmonises style and sustainability. Our affordable luxury Summer ’24 capsule collection is designed to let your raw, natural beauty shine .  

ABOUT OUR MISSION >>

Project Planet

Driven by our mission to protect our planet

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Recycled materials

Swimwear made from recycled bottles & fishing nets

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MADE IN EUROPE

Designed in the UK, Made in Portugal.

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ECO-FRIENDLY

Recycled, recylable or bio-degradable packaging

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Shop the look

 
Sedona Bikini Top - Raw Potential
 
Sedona Bikini Bottoms - Raw Potential
 
Sakari Bikini Top - Raw Potential
 
Sakari Bikini Bottom - Raw Potential

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Collection One:

Poolside Beachwear:

Stunning rope tie bikini that stands out at the pool, bar & beach.
Made from recycled fishing nets.

Tiva Swimsuit - Raw Potential
Adventure-Ready Swimsuits:

Beautiful swimming costume collection for laid-back adventures. Made from recycled fishing nets.

Durable Swim shorts:

Vibrant colours and soft-to-touch non-chafe lining.
Made from recycled plastic bottles.