India Goodman / 21st March 2025 / 5 Min Read /Ocean-Inspired, Empowerment, Sustainable Swimwear
At Raw Potential, every decision, design, and stitch is inspired by the natural world- and few places embodied this inspiration more powerfully than the ocean. The ocean covers over 70% of our planet, yet it remains one of the most vulnerable and threatened ecosystems we have (Marine Conservation Society, 2024). It’s this vast, untamed beauty — and the urgent need to protect it — that sits at the heart of our story.
In this blog, we dive into the story behind our brand, our mission, and the deep connection we feel to the sea. More than just a backdrop, the ocean represents both the beauty and the challenges that fuel our purpose. From our logo to our sustainable swimwear and responsible practices, we’re committed to creating products that not only empower but also inspire change — reminding us all of the raw potential within ourselves and the world around us.
Inspired by the Elements, Crafted with Purpose
Raw Potential is more than just a name. It is a reflection of our deep-rooted connection to nature. The name represents the untamed energy drawn from the elements — the air, the salt, the waves, and the wind — each a rare and precious part of nature’s beauty. Our logo captures this ethos through its intricate design. Every curve and line represents the harmony between these natural forces. It is a visual reminder of what we stand for and what we aim to embody in every piece we create. With each garment, we share a story of empowerment, resilience, and unity with nature. This commitment is quite literally woven into our swimwear.
Image Credit: Moore, A. (2023) Kelp [Photograph]. Alison Moore
Where Peace Meets Purpose: India’s Story with the Sea
For me personally, the ocean has always been a place of solace. It is where I feel most free, most alive, and where my thoughts feel clear in an otherwise busy world. There is something about standing at the water’s edge and watching the horizon stretch endlessly ahead that allows everything else to fall away. It is where the noise fades, and I feel the raw power of nature in its purest form. It is humbling, beautiful, and grounding all at once.
That connection only grew deeper during my gap year when I set off to chase waves and explore coastlines around the world. From the golden beaches of Australia to the rugged coasts of Indonesia, every destination brought something new. Each place offered a lesson, a moment, or a memory. However, alongside the breathtaking beauty of these natural wonders, I began to notice a darker reality. Pollution was everywhere. It was impossible to ignore.
One moment has stayed with me ever since. I was surfing in Bali, paddling out into what should have been clear, pristine waters. Instead, with every stroke, my hands pulled up plastic wrappers, bottle caps, and fragments of waste floating aimlessly across the surface. I remember scooping up part of a shredded plastic bottle, shocked by how normal this scene had become. It was extreme. It was overwhelming. In that moment, everything changed.
Image Credit: Environment Investagation Agency (2024) Plastic Pollution EIA [Photograph]. Environment Investagation Agency
I realised that Raw Potential was never just a name or a creative idea — it became a purpose and a commitment. A commitment to protect the world I love and the oceans that have always given me so much peace and inspiration. From that moment, I knew the brand needed a deeper mission. It was not enough to create beautiful, nature-inspired swimwear — we needed to contribute to the solution in a tangible way.
So, we chose to work with recycled materials including discarded ocean plastics and abandoned fishing nets to plastic bottle waste — giving new life to what would otherwise pollute our planet. Each piece in our current collection helps clean up our beaches while telling a story of change and resilience. For us, it’s about playing our part and helping to turn the tide, one product at a time.
Image Credit: Marine Conservation Society. (2023) Gower Clean [Photograph].Marine Conservation Society
Partnering for the Planet: Our Collaboration with the Marine Conservation Society
Our journey toward creating meaningful impact could not stop at sustainable swimwear alone. We knew that truly driving change meant joining forces with organisations that share our values and our commitment to protecting the ocean. That is why partnering with the Marine Conservation Society felt like a natural and purposeful step. This collaboration allows us to support vital ocean conservation efforts directly. With every item sold, a portion of proceeds is donated to help protect marine life, restore habitats, and preserve the coastlines that inspire us every day. Together, we are funding real and lasting action to safeguard the places we love most — ensuring they remain as powerful and beautiful for future generations.
Supporting the community and the environment has added a whole new layer of meaning to everything we do. Yet, it is not just about charity. It is about staying connected to our why. It is about recognising the undeniable link between our swimwear and the health of the planet. This belief guides every decision we make — from design to production, partnerships, and even packaging. Every step is intentional and aligned with our vision of a more sustainable, purpose-driven future. Our collaboration with the Marine Conservation Society deepens this commitment, allowing us to not only create eco-friendly swimwear that empowers but also give back to the very environment that inspires us.
Image Credit: Goodman, I. (2024). Corporate Members with the Marine Conservation Society [Graphic]. Created Using Canva
The ocean inspires us, but it also challenges us to do better. It reminds us that when we nurture potential rather than waste it, we can create something truly powerful.
For us, this journey is about more than chasing waves. It is about unleashing the raw potential within all of us to create change wherever and whenever we can.
