Wild Things

Wild Things

For the ones who were never meant to blend in. A celebration of individuality, untamed spirit and the freedom to be entirely yourself. Think electric colours, sun-soaked skin and statement pieces that speak before you do. A little wild, a little unexpected, and unapologetically you.

 
Sedona red bikini top with gold embroidery, product photo

Sedona Red Bikini Top

£55.00
 
Tiva orchid purple swimsuit with gold sea beads and embroidery, product photo

Tiva Swimsuit

£90.00
 
Cheveyo sea blue men's swim shorts with orange embroidery, product photo

Cheveyo Swim Shorts

£65.00
 
Sakari lime green bikini top with gold sea beads, product photo

Sakari Bikini Top

£55.00
 
Sakari lime green ruched bikini bottoms, product photo

Sakari Bikini Bottom

£40.00
Standard mesh swim short lining compared with the Raw Potential anti-chafe lining

Why Raw Potential?

Made to feel as good as it looks

  1. 01

    Comfort without compromise

    Most swim shorts are lined with mesh that rubs, bunches and chafes. Ours have a soft, smooth anti-chafe boxer lining built in, so they feel as good on the walk to lunch as they do in the water.

  2. 02

    A more considered approach

    Every pair is made from fabric derived from 100% recycled plastic bottles, giving waste a second life as shorts made to last summer after summer.

  3. 03

    Designed for beach to bar

    Clean lines, signature embroidery and a zip pocket for the essentials. Polished enough for the beach club, practical enough for the swim, with no need to change in between.

Our approach to sustainability

Luxury swimwear, finished by hand

Every Raw Potential piece is designed in London and finished by hand: beaded and embroidered designer bikinis, a sculpting one-piece swimsuit and men's swim shorts with a soft boxer lining that stops chafing, zip pockets and a quick-drying finish.

Our swimwear is double lined and made from recycled fabric, resistant to chlorine, suncream and oils, so it looks as good at the beach club as it does in the sea. Tops and bottoms are sold separately, so you can choose the size and coverage that suits you, and our multiway bikini tops can be worn strapless, halter or criss-cross.

Finish the look with our organic cotton resortwear, a relaxed-fit shirt and trousers that make an easy matching co-ord for holidays and warm evenings.

Not sure of your size? See our size guides. We deliver to the UK, Europe, Australia and the US: delivery & returns.