India Goodman / 20th January 2025 / 6 Min Read / Sustainability, Eco-Friendly Swimwear, Conscious living
As 2025 begins, the urgency to prioritise sustainability has never been clearer. From combating climate change to reducing waste, each small shift in our choices can lead to meaningful impact. At Raw Potential, we are driven by a mission to inspire impactful change through our sustainable swimwear and practical steps that empower a more conscious, eco-friendly lifestyle.
Here’s how to make 2025 your most sustainable year yet- starting with purpose and a commitment to protecting our planet.
Image Credit: Lara, A. (2013) Surfers at Sunset [Photograph]. Aiko Lara
STEP 1:
Understand Your Environmental Footprint
Sustainability starts with awareness. To make meaningful changes, it’s essential to understand your current impact on the environment. Consider your daily habits—how you travel, the energy you consume, the products you buy, and how you dispose of waste. These everyday choices collectively shape your environmental footprint.
The average person produces 4.7 metric tons of CO₂ annually (International Energy Agency, 2022). While this statistic might feel daunting, it also presents an opportunity for reflection. By identifying areas of your life where small adjustments can be made, you can begin to reduce your carbon footprint. For instance, choosing energy-efficient appliances, consolidating trips to reduce unnecessary travel, or purchasing items made from recycled materials can all make a measurable difference over time.
Image Credit: Bitāns, E.R. (2018) Footprints in Sand [Photograph]. Elviss Railijs Bitāns
STEP 2:
Address Plastic Pollution
Plastic Pollution is one of the most urgent environmental challenges of our time. Each year, 8 million tons of plastic waste end up in our oceans (National Geographic, 2015), harming marine ecosystems and endangering wildlife. While this issue may seem overwhelming, small actions can lead to big changes. Start by eliminating single-use plastics from your daily routine. Carry a reusable water bottle, coffee cup, and shopping bag to reduce waste. When grocery shopping, opt for products with minimal packaging or choose package-free alternatives. Supporting brands that actively work to reduce plastic waste can make a difference. We use renewable, recyclable, and biodegradable materials in our packaging as part of our commitment to reducing our environmental impact.
Image Credit: Plastic Polution (2024) [Photograph]. Plastic Polution
STEP 3:
Shift to an Experience-Based Mindset
Sustainability isn’t just about what you buy—it’s about how you live. This year, try shifting your focus from accumulating material possessions to creating meaningful experiences. Spending more time outdoors, volunteering for environmental causes, and connecting with nature can deepen your appreciation for the planet and inspire a stronger commitment to protecting it.
Consider joining a local beach cleanup or exploring eco-conscious travel options that allow you to experience the world while minimising your footprint. These activities not only reduce environmental harm but also create lasting memories and foster a sense of purpose.
Image Credit: Marine Conservation Society. (2023) [Photograph]. Marine Conservation Society
STEP 4:
Develop your Conscious Capsule Wardrobe
Fast fashion is a leading contributor to the climate crisis, accounting for 10% of global greenhouse gas emissions (Carbon Literacy Project, 2021) This underscores the urgent need for transformation. As a fashion brand, we are committed to driving meaningful change through innovation, accountability, and mindfulness.
Developing a wardrobe that aligns with your values begins with a commitment to making conscious choices. If you do need to purchase new clothes, prioritise items made with responsible practices and materials. Opt for timeless, versatile pieces designed to last. For instance, Raw Potential creates sustainable swimwear for both men and women, crafted from pre- and post-consumer waste, including recycled ocean plastics and discarded fishing nets. These materials are transformed into high-quality swimwear that embodies durability and style.
When supporting sustainable brands, you’re doing more than making a purchase—you’re contributing to a more thoughtful and responsible fashion industry. By choosing brands that prioritize ethical production and sustainability, you help reduce waste and pave the way for a more environmentally conscious future. Together, we can redefine fashion with timeless style, enduring quality, and a shared commitment to protecting our planet.
Image Credit: Goodman, I. (2025) Raw Potential [Photograph]. India Goodman
STEP 5:
Educate Yourself and Inspire Others
Knowledge is one of the most powerful tools for creating change. By educating yourself about environmental issues and sustainable practices, you’ll be better equipped to make informed decisions. Read books, watch documentaries, and follow brands and organisations that focus on sustainability.
Sharing your knowledge is equally important. Conversations with friends and family can inspire others to make small, impactful changes in their lives. It isn’t about being perfect—it’s about striving for progress. Every step you take, no matter how small, contributes to a collective effort for a healthier planet.
Image Credit: Goodman, I. (2025) Raw Potential [Photograph]. India Goodman
The Path Ahead
2025 is the year we can all do better. By embracing small, intentional changes, we have the power to create a meaningful impact. Each choice—whether it’s reducing waste, rethinking our wardrobes, or supporting sustainable practices—brings us closer to a healthier planet. Progress doesn’t require perfection; it simply asks us to care, act, and inspire others to do the same. Together, we can make this a year of growth, impact, and hope for the future.
To learn more about what we're doing at Raw Potential, visit our Project Planet page and discover how we're making sustainability a priority every step of the way.